A friend emailed me to say Topshop has launched a 'Swedish Summer' range for ss11. Naturally I wanted to see how they had managed to bottle the Swedish summer style. Some cute pieces, but Stockholm in the summer is more casual, refined to white and denim, and not as complicated as the lookbook shots appear. Topshop have picked up and emphasised the more eclectic swedish style bites, I prefer to stick to simplicity. You'll have to come to Stockholm this summer to see for yourself!
(images from Topshop.com)
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